Cardholder login Activate your card Apply for card

Privacy Policy

Please read this privacy policy carefully. By viewing or using this site you agree that you have read and accepted this privacy policy (as amended and posted on this site from time to time) and our terms of use as set out on the site (of which this privacy policy forms part). You may only use this site if you consent to the use of your personal data as are set out in this privacy policy and if you agree to be bound by our terms of use, and where relevant, the CUF Prepaid MasterCard terms and conditions.


Welcome to (the "Site"). In this privacy policy ("Privacy Policy"), the expressions "we" and "us" means Cash Up Front (UK) Limited. We take your privacy seriously and this Privacy Policy explains the steps we take to ensure information about you is kept secure and confidential.

Use of Your Data

If you apply for services or an account with us and once you are a registered customer with an account with us, we collect, use, share and store personal and financial information about you ("your information"). This may include information you provide relating to your health and lifestyle. This includes information which we obtain from you or from third parties (such as employers, joint account holders, credit reference agencies and fraud prevention agencies or other similar organisations – who may check the information against any particulars on the Electoral Register and any other databases) and information that we learn from the way you use and manage your account(s), from the transactions you make (such as the date, amount, currency and the name) and the type of supplier (e.g. supermarket stores, retailers) and from the payments which are made to/from your account.

Where you provide personal and financial information relating to others (e.g. dependants, joint account holders) for the purpose of opening or administering your account you confirm that you have their consent or are otherwise entitled to provide this information to us and for us to use it in accordance with this agreement.

WPFS, TNL and their subsidiary companies ("Data Group") will use your information to manage your account(s), give you statements and provide our services, for assessment and analysis (including credit and/or behaviour scoring, market and product analysis and market research), to prevent and detect fraud, money laundering and other crime, carry out regulatory checks and meet our obligations to any relevant regulatory authority, and to develop and improve our services to you and other customers and protect our interests.

We may give information about you and how you manage your account to the following partners ("Partners"):

Our partners may be located outside of the European Economic Area ("EEA"). Our contractual arrangements with these Partners ensure they agree to apply the same levels of protection as we are required to apply to your information and, where appropriate, to use your information strictly in accordance with our instructions. The purpose of the use of Partners includes the provision of: customer care/help desk facilities; research and statistical analysis; credit verification and scoring; technical support in the performance of our services; transaction processing; fraud screening and dealing with chargebacks and other system reconciliations.

Other than as specified herein, we will keep information about you confidential unless we have a duty to disclose it or law or regulation allows us to do so for legitimate business purposes. We will retain information about you after the closure of your account, or if your application is declined or abandoned, for as long as permitted or required for legal, regulatory, fraud and other financial crime prevention purposes and for lawful permitted business purposes.


In case of cross-border transaction inside or outside the EEA we may provide your personal data to the Society for Worldwide Interbank Financial Telecommunications (SWIFT) and the financial institution of the recipient. SWIFT may store such personal data in the EEA and the USA for a limited period of time. US authorities may have access to your personal data for the purposes of prevention of international terrorism.


You will always have the ability to opt out of any promotional contact or usage of your personal data for promotional purposes. Your information will not be given or sold to any outside organisation for use in marketing without your consent. We will use the various forms of communication provided by you to keep you informed about products and services that may be of interest to you. Where you have provided specific consent communications may include promotions from relevant third parties. You may tell us at any time if you do not wish to receive marketing communications from us and/or third parties online by responding to the marketing communication, using your online account or by contacting us at and advising us of the types of communication that you no longer wish to receive.


By registering your details with us, you consent to our using and/or disclosing your personal data for the purposes set out above.

Use of Cookies

To optimise your experience at our website we use cookies – cookies are a piece of information stored on your PC about your visits recording your personal online preferences. You may elect to disable cookies, as a result some of the services may not operate the same as if the cookie function is enabled.

Managing Your Data

As a registered customer, you have the ability to log onto your account using your username and password. Once you have logged in, you have the ability and obligation to maintain the accuracy of your personal data. If you update your data, you authorise us to re- verify the accuracy of this personal data. Keeping you account current will assist us in compliance matters and ensure you more accurate access to your account.

You are entitled to see the information held about you by us and you may ask us to make any necessary changes to ensure that it is accurate and kept up to date. If you wish to do this, please contact us. You can request the deletion of any of your personal data. Upon such request, we will delete or suspend access to such data to the extent permitted by law. You can request any changes or deletion of your personal data kept by us by contacting

Security and Data Retention

We secure your personal data and protect it from unauthorised access, use or disclosure. All personal information is transmitted to other Web sites through the use of Secure Socket Layer (SSL) encrypted protection. We will retain your information for as long as is reasonably permitted for business purposes and subject to any legal requirements or restrictions on data storage and retention.

Changes to Privacy Policy

We may change this policy from time to time in order to keep up with business demands and privacy regulation. We will inform you about any such changes.

Contact Us

Cufcards LTD (CUF)

36 Carnaby Street,
London, W1F 7DR,
United Kingdom

If you have a question specifically regarding Data Protection please direct your inquiry to our Compliance Officer via email with the Subject Line "Data Protection" to